Understanding the Importance of Apple iPhone Colors

Smartphone wholesalers, distributors and resellers often focus on stocking the most popular iPhone models. A key challenge is determining which colors to order. While Apple keeps specific data on the best-selling iPhone colors confidential, consumer surveys provide some insights. Although data for the iPhone 16 and 15 is not yet available, a CIRP survey highlights the most popular colors for iPhone models 12 through 14.

Here’s what we’ve learned from the CIRP survey (percentages indicate the proportion of the iPhone model sold in that color):

Model	Color	% Sold
iPhone 14 Pro and Pro Max	Deep Purple	42%
	Space Black	23%
	Gold	24%
	Silver	11%
iPhone 14 and 14 Plus	Blue	27%
	Midnight	26%
	Purple	22%
	Red	14%
iPhone SE	Midnight	62%
	Red	23%
	Starlight	15%
iPhone 13 and 13 mini	Midnight	38%
	Blue	23%
	Pink	23%
	Starlight	13%
	Red	5%
iPhone 12	Black	56%
	Blue	22%
	Purple	22%

The key takeaway is that Black (midnight) is the most popular color across models, followed by blue and purple.

However, keep in mind that color is not the primary factor in customers' purchasing decisions for used iPhones. The most important considerations are:

• Generation

• Grade/condition

• Battery life

• Price

To reach the broadest customer base, aim to stock all color variants for each model, prioritizing the most popular colors in larger quantities.

Available iPhone Colors

Model	Color
iPhone 11	Black, White, Red, Yellow, Green, Purple
iPhone 11 Pro & Pro Max	Midnight Green, Space Gray, Silver, Gold
iPhone SE (2nd generation)	Black, White, Red
iPhone 12 & Mini	Black, White, Red, Green, Blue, Purple
iPhone 12 Pro & Pro Max	Graphite, Silver, Gold, Pacific Blue
iPhone 13 & Mini	Pink, Blue, Midnight, Starlight, Red, Green
iPhone 13 Pro & Pro Max	Graphite, Gold, Silver, Sierra Blue, Alpine Green
iPhone 14 & 14 Plus	Blue, Purple, Midnight, Starlight, Red, Yellow
iPhone 14 Pro & Pro Max	Space Black, Silver, Gold, Deep Purple
iPhone 15	Black, Blue, Green, Yellow
iPhone 15 Pro & Pro Max	Natural Titanium, Blue Titanium, White Titanium, Black Titanium
iPhone 16 & 16 Plus	Black, White, Pink, Teal, Ultramarine
iPhone 16 Pro & Pro Max	Black Titanium, Natural Titanium, White Titanium, Desert Titanium

How to Gauge Consumers’ iPhone Color Preferences

Evaluating iPhone sales data provides a valuable starting point for gauging consumer preferences. Consumer surveys can also provide insight into which iPhone colors are currently trending.

Reviewing iPhone market forecasts provides valuable information for optimizing inventory. These forecasts help with data-driven projections and guide decisions on which iPhone models and colors are in demand.

Additionally, Apple regularly updates its iPhone models and colors. For instance, the iPhone 16 introduced two new colors: teal and ultramarine, while the iPhone 15 debuted in pink and green. Over the past decade, Apple has introduced a new iPhone color every one to two years. Staying updated with Apple news ensures that those tracking the market are informed about new models and color releases as soon as they occur.

When restocking inventory, it’s important to remember that consumer preferences do not always align with actual sales. A cost-conscious consumer may like the red iPhone best but will buy a white model if that’s the most budget-friendly choice. Consumers typically prioritize a phone’s condition and specifications over its color, particularly when buying low-end devices.

Demand for unconventional iPhone colors, like pink and yellow, tends to be lower. New iPhone colors may sell out quickly during pre-orders due to limited production, but the initial demand often fades once the general release occurs.

Keep in mind that there’s no one best iPhone color. Black/midnight may be the most popular iPhone color, but preferences vary.

Discover the Ideal Colors of iPhones to Stock

Price often takes precedence over color for used device buyers. Customer decisions are typically more influenced by deals—considering device age, condition, and cost—than by color preferences. Ultimately, local sales data is the best indicator of which colors to stock.

The ideal color to carry depends on the specific customer base. Some retailers will only purchase used iPhones if a wholesaler offers a variety of colors. Wholesalers selling to retailers or other wholesalers should ensure they have a mix of color options.

WeSellCellular is a leading provider of wholesale iPhones in all available colors. Each device is graded to the highest standards, meaning you get exactly what you pay for.

Learn more about why WeSellCellular is a preferred wholesale partner of iPhone resellers.