Why Apple Watch Resale Demand Stays Strong

Key Takeaways

• Apple Watch is the most popular smartwatch in the wearables industry.

• iPhone users are loyal to Apple when purchasing a smartwatch.

• Demand for smartwatches is projected to grow at 12% annually through 2033.

• Apple Watches can be a complementary category for wholesalers already selling iPhones.

• Used Apple Watches can retain resale value when their battery health, cosmetic condition, and software support remain strong.

• Resellers can extend the lifespan of Apple Watches by replacing batteries.

• Units with the best cosmetics and newest models offer the most opportunity for profit.

Apple’s Brand Loyalty Supports Strong Resale Demand

In 2026, Apple remains the most highly regarded consumer electronics brand, with strong repeat buying, positive brand sentiment, and high market share in the wearables segment. Due to the convenient integration between the Apple Watch and the iPhone, iPhone owners overwhelmingly choose the Apple Watch as their smartwatch of choice.

The Apple ecosystem has a 90% user retention rate. This customer loyalty gives resellers access to a consistent base of Apple buyers.

Upgrade Cycles Keep Apple Watch Inventory Moving

Apple Watch upgrade cycles create a steady flow of used devices into the secondary market. As consumers move to newer models, many older Apple Watch devices enter trade-in, resale, or recycling channels.

For wholesalers, retailers, refurbishers, and distributors, resale value depends on:

• Model

• Generation

• Case size

• Connectivity

• Cosmetic condition

• Battery health

• Software support

Newer models with strong battery health and clean cosmetics typically offer more flexible resale opportunities, while older models may have lower resale prices or require repair before resale.

Battery condition is especially important when evaluating used Apple Watch inventory. Rechargeable batteries require service over time, and battery service may help extend the usable life of eligible devices when the repair cost supports the resale strategy.

Apple Watch Resale Value Remains Competitive

Apple Watches continue to command the best prices among used smartwatches. Apple Watches' resale prices often depreciate similarly to iPhones. Values may decline by 20% to 35% in the first year, with cumulative depreciation reaching 50% or more in the second year and later.

Resellers should approach wholesale Apple Watch purchasing much like they approach buying iPhones. Most capital should go toward recent-generation models, while older models may be worth buying when pricing creates a clear resale opportunity.

Higher Apple Watch trade-in values also point to steady demand for used devices. In June 2026, Apple was offering $10 more for its Watches through its trade-in program, raising the value of the Apple Watch Ultra 2 to $305 (up from $295) and the Series 9 to $130 (up from $120).

Condition and Testing Influence Resale Success

As daily wear items, Apple Watches are susceptible to bumps and scratches. Older models also tend to have more cosmetic damage.

Battery health is another key factor. With regular use, Apple Watches can lose a meaningful amount of battery capacity over time. Devices with less than 80% of their original battery capacity typically trade at lower values.

Resellers should carefully evaluate cosmetic condition, battery health, and overall performance before making offers or placing wholesale orders. Apple Watches in the best condition usually command the highest resale prices, so resellers should prioritize high-grade, like-new, and gently used devices.

The Apple Ecosystem Makes Reselling Apple Watch Easier

About 35% of iPhone users in the U.S. currently own an Apple Watch. Of iPhone owners who use a smartwatch or fitness wearable, 77% have chosen the Apple Watch.

These statistics indicate that Apple’s large and growing base of iPhone users creates a strong market for reselling Apple Watches. Demand may increase further as more buyers purchase used iPhones through the secondary market. As buyers become more comfortable purchasing used devices, they may also be more likely to consider used Apple Watches.

For resellers, Apple Watch resale is supported by three related trends: a large iPhone user base, growing demand for used devices, and continued interest in fitness wearables.

Source Apple Watches for Resale

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