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Apple iPhone Sales Forecasts for the 2020 Holiday Season

Apple has now unveiled the iPhone 12 lineup with confirmation that the first 5G devices from Apple are here. If you've been following the news, you most likely know that Apple is a bit late on releasing its fall iPhone models this year. The…

How Apple's Aggressive Trade-In Promotion and Shipping Schedule Are Impacting the Secondhand Market This Winter

The secondhand iPhone market recently paid close attention when Apple CEO, Tim Cook shared that the company is seeing five times the trade-in volume when compared to this time last year. While at first glance this is a surprising metric, it…