The major factors that drive sales of used iPhones are the generation of the phone, its grade/condition, and its battery life. After these considerations, many customers have preferences based on color. To make the most sales, resellers should stock iPhones in colors proportionate to customer demand. To that end, your own sales data is the most accurate reflection of your customers’ color preferences.
However, many resellers lack the volume to accurately predict color preferences, and all resellers are in the dark when a new model of iPhone is released along with new colors. In these cases, it’s best to look at the best public data on iPhone color preferences.
Consumer Intelligence Research Partners (CIRP) conducts a quarterly survey of Apple customers that asks what color phone they own. This survey forms the basis for the best available dataset on consumer demand for iPhone colors in the primary market. It’s logical to expect the secondary market to closely track the primary market, both in terms of the relative availability of colors and consumer preferences.
Here’s what we’ve learned from the CIRP survey (percentages indicate the proportion of the iPhone model sold in that color):
iPhone 14 Pro and Pro Max: 42% deep purple, 23% space black, 24% gold, 11% silver
iPhone 14 and 14 Plus: 27% blue, 26% midnight, 22% purple, 14% red, 12% starlight
iPhone SE: 62% midnight, 23% red, 15% starlight
iPhone 13 and 13 mini: 38% midnight, 23% blue, 23% pink, 13% starlight, 5% red
iPhone 12: 56% black, 22% blue, 22% purple
The Most Popular iPhone Colors by Model
In answer to the common question, what is the most popular iPhone color, here are the best-selling colors on the primary market by model:
iPhone 14 Pro and Pro Max: deep purple
iPhone 14 and 14 Plus: blue
iPhone SE: midnight
iPhone 13 and 13 mini: midnight
iPhone 12: black
It’s interesting to note that the iPhone 14 pro most-selling color, deep purple, is the boldest choice among the colors offered. This may be the start of a new consumer trend towards more vibrant color schemes. For most of the other iPhone models, the most popular color is a variant of black. The iPhone 13 most-selling color (midnight) is included in that conservative group.
Latest iPhone Models and Color Options
For the iPhone, new colors are a generational fact of life. You can count on Apple to release new colors each year, some of which are a subtle tweak of previously existing colors and sometimes a bold new option.
Here are all iPhone colors for recent models:
iPhone 14 Pro: Space Black, Gold, Silver, Deep Purple
iPhone 14: Midnight, Starlight, Blue, Purple, Red
iPhone 13 Pro: Graphite, Gold, Silver, Sierra Blue
iPhone 13: Midnight, Starlight, Blue, Pink, Red
iPhone 12 Pro: Graphite, Gold, Silver, Pacific Blue
iPhone 12: Black, White, Blue, Green, Red
iPhone 11 Pro: Space Gray, Gold, Silver, Midnight Green
iPhone 11: Black, White, Purple, Green, Yellow, Red
Discover the Ideal iPhone Colors for Your Inventory
The data in this article has given you a solid picture of iPhone color preferences in the primary market. In all likelihood, the demand you see on the secondary market will be similar. However, price typically trumps color for the used device buyer, so customer behavior may be more strongly influenced by the deals on offer (taking into account device age, condition, and cost) than by their own color preferences. All in all, your own sales data is the strongest guide to which colors to stock.
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